Carrozzeria Ghia Design Phase

Italian Style & Innovation

1959-60

In 1959 Luigi Segre (head of Carrozzeria Ghia) met Heinz Nordhoff (head of Volkswagen) at the Geneva Auto Show.  They began discussions about Volkswagen's secret new VW 1500 program.  Segre called his designer Sergio Sartorelli and requested several preliminary design ideas to present to Nordhoff.  Three days later the initial design was chosen. Within nine months a full-scale metal prototype was built at Ghia & shared with VW & Karmann executives.

 

The prototype still exists today in VW's AutoMuseum in Osnabruck Germany. The prototype has many unique design features that were redone for the production model.  See how many changes you can discover ...

1959 Drawing by Sergio Sartorelli
1959 Drawing by Sergio Sartorelli

One of four preliminary side-view drawings made to show Karmann at the Geneva Auto Show

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Clay Model
Clay Model

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1963 Drawing by Sartorelli
1963 Drawing by Sartorelli

Sartorelli came up with a sculpted design for the fenders above the beltline and the cooling vents.

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1959 Drawing by Sergio Sartorelli
1959 Drawing by Sergio Sartorelli

One of four preliminary side-view drawings made to show Karmann at the Geneva Auto Show

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